| 1. The Science of Sales – The University Sales Education Foundation (USEF) partnered with ThinkTV, a public television station, to develop a three-part series that addresses the complexity of professional selling. The second part of the series began production in the Fall of 2008. The focus will be on the difference made in a sales force with the implementation of research and Sales 2.0 tools. |
| 2. Curriculum Development – Have created advanced courses in selling including: Power Points for each class, faculty manual, textbooks, video, case studies, readings, student manuals, and collateral. Topics include strategic selling and World Class Sales. |
| 3. Top University Sales Programs – A supplement to Selling Power Magazine highlights individual university efforts to professionalize sales. It includes a list of USEF-approved sales programs, articles that focus on key issues in the sales industry, and statistics surrounding alumni of various sales programs. |
| 4. Sales Leadership – The USEF provides a regular feature panel with academic representatives, corporate program sponsors, and sales program alumni at Selling Power Magazine’s three annual Sales Leadership Conferences. |
| 5. Free Subscriptions – Over thirty-five universities receive free subscriptions to Selling Power Magazine for over 2,500 students and faculty in professional selling programs. |
6. Free Sales Assessments – HR Chally provides free assessments to juniors and seniors in over 25 programs. This provides students with insight into their natural abilities and identifies career potential, encouraging a successful post-college interview process. Over 1500 students have been assessed.
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7. The New Selling of America –The first of a three-part series has aired in 50% of US households and will be distributed with a leading sales textbook both in the US and abroad.
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| 8. Sales Research – The Foundation’s Research Committee manages a continuing survey of sales program graduates in cooperation with Ohio University, allowing a reverse-engineered sales curriculum to be developed. Other research projects include topics such as onboarding, sales lifestyle benefits, student success, etc. |
| 9. International Outreach – Representatives from the USEF, Chally, and Selling Power Magazine will meet for the third consecutive year with key schools in the European Union and the US to identify partnership opportunities with one another’s corporate supporters. |
| 10. International Training – The USEF has partnered with Dayton’s public television station to create curriculum for training international salespeople. The week-long certification program will be taught by faculty members from university sales programs. The program is scheduled to be delivered in China and India this year. |
11. Educational Materials – A sales curriculum is available to universities for a nominal fee for use in graduate and undergraduate sales programs. Copies of the book Achieve Sales Excellence are provided by Chally at cost to schools using the text for their Advanced Sales Classes.
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